Watches›Chopard
Founded in 1860 in Sonvilier (Switzerland) by Louis-Ulysse Chopard, Chopard produces high precision watches and fine jewellery and stands for innovation, quality craftsmanship and authenticity.
Under the impetus of the Scheufele family, who bought the company in 1963, Chopard experienced a spectacular development. Renowned for its creativity and its state-of-the-art technology, it has become one of the leading names in the high-class watch and jewellery industry. Chopard belongs to a small number of luxury brands that offer a complete collection of watches and jewellery. The range includes gents’ sports watches (Classic Racing collection), complicated mechanical timepieces (L.U.C collection), ladies’ sports and dress watches and “Haute Joaillerie” creations.
A family business par excellence
Caroline Gruosi-Scheufele is responsible for “Haute Joaillerie”, for the design and creation of jewels and ladies timepieces, and also for the fragrances and elegant accessories divisions. Moreover, she’s overseeing the international retail business. Her elder brother, Karl-Friedrich Scheufele, is in charge of the manufacture in Fleurier where mechanical L.U.C watch movements are entirely developed and produced. He is also responsible for the whole gents’ watch division and for all business management aspects.
Vertically integrated
As a long-established watch-maker Chopard has an integral respect for the traditions of its past as well as a deep understanding of the need for forward-thinking and innovation in the modern world. Central to its philosophy is the coupling of expert craftsmanship with unparalleled aesthetic appeal and as such it boasts an expert team from across forty-five professional disciplines in the Fleurier, Meyrin, and Pforzheim workshops.
The future
Louis-Ulysse Chopard would be delighted to see that his business created out of a small workshop in the Swiss mountains still features the same mastery of quality, craftsmanship and proximity to its customers. As the international distribution network is further expanding, Chopard proceeds with the caution and attention to detail which typify a true family business. Karl-Friedrich stresses the fact that his family’s company is destined to grow further in future, but “on a reasonable scale”.
